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  • The 3 Apple Numbers That Are Far More Important Than Marketshare

    Mon 8:02pm By Wil Gomez
    Whether a business suffers or prospers there are still a handful of numbers which equate to both. Technology writers with few analytical skills talk about a product’s marketshare as if that was the single-most important number. It is ... Continue Reading »
  • Mac Mail The Old Fashioned Way

    Mon 8:00pm By Natalia Nowak
    The more things change, the more they remain the same. Sure, we’ve lived in the internet age for a few years, and we’re on the cusp of a new age, too, the Internet of Things age where everything ... Continue Reading »
  • The Day Everything Lives In iCloud

    Thu 8:02pm By Wil Gomez
    There is an unfortunate aspect to being an experienced technologist. I can remember the past. If you can look back to the fledgling days of the personal computer era from last century, then you’ll understand what I see. ... Continue Reading »
  • No, The Computer Is Not Disappearing

    Thu 8:01pm By Natalia Nowak
    If there is a single constant in the universe, it’s change. Things change. Nothing improves without change. Change happens. We may not like change, but change, one way or another, is coming. In fact, for many, change is ... Continue Reading »
  • Free: How To Lock Your Mac’s Apps

    Thu 8:00pm By Jack Miller
    We’re not alone. Our family probably uses Macs the old fashioned way. We have multiple Macs in the Miller household, and every household member has access to each Mac, and that presents something of a security issue. Family ... Continue Reading »
  • Apple vs. Google: The End Game

    Wed 8:03pm By Wil Gomez
    When we compare technology giants that compete but not always directly, we need to keep the basics in mind. It’s all about money. Yes, pride, marketshare, profits, mindshare, customer base, and shareholder value are important, but all…
  • What Are These PC’s Trying To Kill?

    Wed 8:02pm By Jeffrey Mincey
    Microsoft introduced a new Surface Laptop that was heralded as, 1) a MacBook Air killer, or, 2) a MacBook killer, or, 3) a Chromebook killer. Based on the hefty price tag and anemic hardware specifications, don’t expect a ... Continue Reading »
  • Pop The Pimples With Mac Or iPhone

    Wed 8:01pm By Natalia Nowak
    One of the less fortunate aspects of our genetic make up is that it follows us everywhere. Forever. Take pimples. Please. Pimples are for teenagers, right? Wrong. Some of us are perpetual adolescents. Popping pimples as a certifiable ... Continue Reading »
  • Zipping Up Files On The Mac

    Wed 8:00pm By Ron McElfresh
    Time flies when you’re having fun. Or, as Kermit the Frog put it, “Time’s fun when you’re having flies.” Either way, time marches on. Not that long ago disk drives were so small and expensive that we Mac ... Continue Reading »
  • Apple Needs What Amazon Makes

    Tue 8:02pm By Wil Gomez
    What’s the hottest new tech gadget over the past two years? No, it’s not Apple Watch. No, it’s not Apple’s AirPods, or even the new line of MacBook Pros. The hottest selling new product is Amazon’s Echo. Ask ... Continue Reading »
  • Microsoft’s Mac And iPad Problem

    Tue 8:01pm By Jeffrey Mincey
    Microsoft has a problem and it has mostly to do with Apple’s successes. That’s right. Apple’s success has become Microsoft’s second most glaring problem. What’s first on the list? Failed diversification efforts. But that’s another story for…
  • Put A File Cabinet In Your Mac

    Tue 8:00pm By Jack Miller
    Here’s an idea whose time has come. Use your Mac as a file cabinet. Wait. What? Isn’t that what the Documents folder is all about? After all, Documents can be customized any way you want and remains accessible ... Continue Reading »